energy behaviors

Brosch Tobias, Sander David, Patel Martin K. (2016). Editorial: Behavioral Insights for a Sustainable Energy Transition. Frontiers in Energy Research, vol 4 (5):       

"Aspects related to information processing, such as available information, processing biases, and heuristics, affective-motivational factors, such as attitudes, values, and emotions, and social influences, such as social norms and status considerations, all are critical determinants of sustainable behavior. Moreover, these factors interact with the choice context, e.g., specific aspects of the behavior/technology in question, available options, potential incentives, and barriers. Thus, any understanding of energy-relevant behavior needs to be based on a consideration of the interaction of personal and situational factors."